Why Lifestyles Are Important to the Study of Consumer Behavior

Consumer behavior is a multifaceted field that examines how individuals make decisions to spend their available resources—time, money, and effort—on consumption-related items. Among the various factors influencing these decisions, lifestyles play a crucial role. Lifestyles encompass not only the activities and interests of individuals but also their values, beliefs, and social interactions. Understanding lifestyles is […]