When Customers Buy in Marketing: A Comprehensive Exploration

In today’s rapidly evolving marketplace, consumerism is no longer a one-size-fits-all concept. Technological advancements, globalization, and social movements continuously reshape consumer expectations and behaviors. This evolution requires marketers to remain agile, adapting to shifts in cultural values, economic conditions, and technological capabilities. The rise of conscious consumerism, for instance, highlights the increasing demand for ethical and […]

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