Value-Expressive Influence on Consumer Behavior: Understanding the Depth of Identity in Consumption

In today’s world, consumer behavior is more than just a transaction; it’s a complex interplay of identity, values, and social influences. The concept of value-expressive influence holds particular significance as it encapsulates how individuals use products and brands to communicate their self-concept and personal values. This article aims to explore the multi-faceted dimensions of value-expressive […]